Kia tends to be often ignored in the marketplace, simply because people don’t talk about this brand often. However, every model in its lineup is worth consideration in its respective market segment thanks to the fact that their products have been updated continuously.
On that note, if you need a practical family sedan that has amazing styling, the Kia Optima deserves a thorough examination.
The Kia Optima has the styling that turns heads, but it has more than just good looks. It boasts a lineup of efficient and powerful engines, a comfortable and premium-looking interior — all for a non-premium price.
To be fair, there are many worthy competitors in the midsize sedan segment. To highlight a few, rivals include the Ford Fusion, Toyota Camry and Honda Accord.
Significantly refreshed last year, the 2015 Optima receives subtle interior updates and upgraded tech.
Design
The Kia Optima shares its architecture with the Hyundai Sonata, though the Optima has unique styling inside and out. The exterior lines of the Optima are cleaner and more crisp compared to the Sonata.
The Optima’s cross-hatch front grille and long sweptback headlights give it the impression of a moving vehicle even when parked. A strong shoulder line flows smoothly into the wraparound tail lamps and tie the look of the whole vehicle together. The blacked out roof works well with all colour combinations and hides the available panoramic sunroof.
A similar approach was taken inside the cabin as it is very driver-focused and cleanly laid out. While some of the materials in the base model are not up to the same quality as its rivals, it does come with some premium standard features like heated side mirrors and Bluetooth phone connectivity.
Performance
Most Optima models will have a 2.4-litre four-cylinder under the hood. This motor is rated at a respectable 192 hp and 181 lb-ft of torque.
Those seeking more performance can opt for a 2.0-litre twin-scroll turbocharged four-cylinder. Producing 274 hp and 269 lb-ft of torque, this engine is capable of delivering a thrilling 0-100km run yet still return admirable fuel economy.
Aiding the turbo’s surprising economy is the fact that Kia only recommends regular unleaded gasoline, saving the cost of high octane fuel.
One drawback is that there is some noticeable turbo lag under hard acceleration.
A separate Optima Hybrid is also available. This uses a 2.4-litre Atkinson-cycle four-cylinder creating 159 hp. That is boosted 46 hp by an electric motor to improve both efficiency and off-the-line acceleration.
Mated to both the base and hybrid motors is a six-speed automatic with Sportmatic clutchless manual shifting. The turbo still uses a six-speed auto, but the gear ratios are closer and it adds steering wheel mounted paddle shifters.
Regardless of which powerplant you choose, the Optima provides smooth and quiet driving. The suspension is calibrated more for comfort and highway cruising than hard cornering. The steering is light and doesn’t give enough feedback for a spirited drive. In general, the driving character is uninspiring but it feels predicable and sensible nevertheless.
Unlike some of its rivals, the Optima is only available in front-wheel drive. However, those concerned about winter driving can purchase the LX AT Winter Edition, which includes a set of winter tires.
Environment
The cabin of the Optima is quite welcoming — especially in the upper-end trim levels — and would not look out of place in a premium automobile. Some upscale features include heated and cooled front seats, a massive dual-panel moonroof, and a voice activated navigation and infotainment system.
The front seats are very comfortable and are well bolstered. All but the base model come with leather seats, which can be finished in a classy quilted look. In the rear seats, passengers will find plenty of legroom. However, due to the Optima’s sharply raked roofline, taller people will find headroom to be lacking,
There is also plenty of cargo capacity for all your luggage or sporting equipment. All 437 litres of trunk space is also easy to access with three ways to open the trunk lid — a button on the key fob, a button on the drivers door, and a release above the licence plate.
Most models run the next-generation UVO eServices infotainment system. This system has features to keep the owner informed about the vehicle, whether they are behind the wheel or remotely via a smartphone. Also, new parental controls are included such as Geo Fencing, Driving Score, Speed Alerts and Curfew Alerts.
Features
Starting prices range from $24,795 to $35,895 as the Optima is available in five trim levels. The Optima Hybrid comes with two trim choices and starts at either $30,095 or $33,695.
Standard equipment includes heated front seats, power driver seat, power windows and locks, steering wheel mounted controls, automatic headlights, cooling glove box, and keyless entry.
Additional features, available as options or on higher trims, include air-cooled front seats, heated rear seats, heated steering wheel, smart key, remote start, push button ignition, fully automatic dual zone climate control, auto dimming rearview mirror, LED daytime running lights, rain sensing windshield, and a rearview camera.
Fuel efficiency numbers (L/100km) for the 2.4-litre engine are 10.2 city and 6.9 highway, and the Turbo returns 11.7 city and 7.7 highway. The Optima Hybrid LX is rated at 6.6 city and 5.9 highway, while the EX model is 6.7 city and 6.1 highway.
Thumbs Up
Despite the exterior styling being a few years old, the Kia Optima still looks fresh and new. All three engine choices are powerful and efficient.
Thumbs Down
If you want the added security of all-wheel drive, you will need to look elsewhere. Also, if you are looking for something that has a great driving character, this car may not be the answer.
The Bottom Line
The 2015 Kia Optima offers all the practical elements needed in a family sedan, while still providing classy looks and premium features.
