Give #GiftOfTime to isolated seniors: BCCPA

The traditional festive season leading up to Christmas and New Year’s Eve can be a time to celebrate but for socially isolated seniors, it can lead to feeling forlorn and disconnected.

In a press release, BC Care Providers Association (BCCPA) is inviting the public to participate in giving “the gift of time” this month in support of seniors who are either living alone, or in a care home.

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“Each year as the festive season approaches, we hear stories about socially isolated seniors who are distressed knowing that the winter weather conditions will make it difficult to keep connections with family members and companions,” BCCPA CEO Daniel Fontaine said in the release. “Therefore, all of us should consider giving a small amount of time to make a connection with a senior who spends far too much time on their own. That gift of time can go a long way to brightening the lives of so many.”

BCCPA is launching its third annual #GiftOfTime campaign across B.C. to raise public awareness, and urges British Columbians to take a moment to give the gift of time during December.

Additional information and resources on the subject of social isolation among seniors, including copies of the #GiftOfTime promotional messages, can be accessed at www.bccare.ca.

Established in 1977, BC Care Providers Association has a membership that includes more than 340 long-term care, assisted living, home care, home support, and commercial members from across the province.

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