Only in Canada, eh! Doritos launches ketchup chip-inspired streetwear

Moose, beavers and ketchup-flavoured Doritos chips — Oh Canada!

Canadian lovers of Doritos ketchup chips will be thrilled to know that not only are the snacks making a limited-edition appearance once again, but this time there’s an entire brand of clothing that goes along with it.

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Doritos
No one's going to mess with you at the rink if you're dressed in your faves from the Doritos Ketchup Collection. Photo Jamal Burger

To mark the return, Doritos is dropping its first-ever design collection inspired by Canada’s much coveted, limited-edition ketchup-flavoured chips. The Doritos Ketchup Collection features a full range of street-wear staples, including a Doritos-shaped pocket T-shirt, a crewneck sweatshirt and a varsity jacket all featuring iconography straight from the package, complemented by a snapback hat and must-have duffle bag.

Beginning today, Doritos ketchup chip fanatics can view the exclusive collection look book before it drops Jan. 31, by visiting DoritosDrop.ca. The models used in the book include music, dance and fashion influencers Matt Mogul, David Forteau and Fateh “Doe” Singh, while the photos were taken by Toronto Instagram photographer Jamal Burger.

Doritos
You'll look #badass in this Doritos ketchup ball cap. Photo Jamal Burger

In true street-wear fashion, Doritos will release one new item each week for five weeks every Wednesday at 11 a.m. eastern time, starting Jan. 31. Prices range from $30 for the hat to $145 for the jacket.

If you missed your chance to get your hands on the ketchup gear once it sells out online, Doritoswill be giving fans a chance to win the weekly items and, as a grand prize, the entire collection. To enter, fans are required to buy a bag of Doritoschips (80g – 255g) and upload a photo of the receipt for their chance to win. Head to DoritosDrop.ca to enter. Doritos Ketchup chips are available on store shelves now wherever Doritos brand products are sold.

sthomas@vancourier.com

@sthomas10

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