The “Demon” has a ties with a company growing marijuana in Delta.
Rocker Gene Simmons of KISS fame this year agreed to take on a role with Vancouver-based Invictus MD Strategies Corp. to assist in marketing and being a spokesperson. The firm has diverse operations and backs several licensed producers.
Despite his public declaration of abstinence of all drugs, the singer, songwriter, record producer, entrepreneur, actor and television personality obviously sees huge opportunities when the product is legalized in Canada later this year.
Simmons has the title of chief evangelist officer for the firm.
The company’s Toronto Stock Exchange listing is now listed as GENE.
Gene Simmons was decsribed by Invictus as a branding and merchandising genius
The company notes that nearly 70 per cent of Canadians are in favour of cannabis legalization, viewing the plant as a natural and healthier way to deal with a wide variety of ailments.
In April, Canopy Growth Corp. announced a partnership deal with Invictus MD Strategies Corp. that now sees an Invictus subsidiary supplying product for a Canopy online store, a deal that “brings high quality cannabis grown by a diverse set of producers.”
Canopy Growth has partnered with SunSelect Produce, which has a 1.7-million-square-foot East Ladner, to create a new venture called B.C. Tweed. The Hornby drive facility is currently in the process of converting to cannabis, becoming the world's largest legal marijuana growhouse. That partnership also has 1.3 million square feet of greenhouse space in Langley.
The B.C. Liquor Distribution Branch has lined up 31 licensed cannabis producers, including Canopy which operates a greenhouse in East Ladner, to supply recreational marijuana
Meanwhile, rapper Snoop Dogg also has a Delta cannabis connection. The rapper through his co-founded venture capital firm Casa Verde Capital invests in the cannabis industry, having a partnership deal with Tweed Inc., parent company Canopy Growth. That deal gives the Ontario-based marijuana producer, already the largest supplier of legal medical marijuana in Canada, exclusive rights to use certain content and brands owned by Snoop Dogg.