“Nothing says coffee like six in the morning.”
The quote was stamped on hundreds of paper cups handed out at Main Street café, Trafiq, along with free coffee in a genius marketing campaign dreamed up by Netflix to generate publicity for the already adored and popular series, Gilmore Girls.
Fans of Lorelai Gilmore, she of the insatiable and often ridiculous need for coffee, might recognize this quotation as one of her many odes to the caffeinated brew, served preferably at Luke’s Diner in the fictional Connecticut town of Stars Hollow.
Today, in Vancouver, and at more than 200 cafes across North America, nothing said “Gilmore Girls” like lining up outside a mock Luke’s at six in the morning.
Roughly 300 people queued up along Main Street, around the corner and down the back alley to reach Trafiq, a coffee shop curiously dressed up to look like the corner diner where Rory and Lorelai Gilmore spent most of their waking lives. The servers wore plaid and backward baseball caps similar to the character and eponymous coffee shop owner, Luke Danes.
Sisters Raven and Soleil Murray lined up with their mom Sandra Wolfe at 7 a.m. They were 80th line.
“The whole family watching it for years together. We could always relate,” said Raven, 20, who said her favourite boyfriend of Rory’s was the broody and misunderstood Jess.
Instead of complimentary coffee, they purchased hot chocolate and drank from the paper cups which quoted Lorelai from season three, episode seven.
“I’m going to go home and watch this episode now,” said Raven, who predicted a reunion for Rory and her second boyfriend. “They’ll probably get back together,” she said.
Netflix streams all153 episodes of the initial seven seasons of Gilmore Girls, which was created by Amy Sherman-Palladino and initially aired on Warner Bros. beginning in 2000. The streaming service is producing a four-episode miniseries, a much-anticipated revival titled Gilmore Girls: A Year in the Life that will be released Nov. 25. The Lorelais, played by Lauren Graham and Alexis Bledel, will return along with the rest of the cast.
Sonia Gilmore and her daughter bonded over the show that premiered before 11-year-old Eden was born.
“We always pick a series to watch together and I said we have to watch the Gilmore Girls because we are the Gilmore girls,” said Sonia. “We watch before and after school.”
The pair are caught up to the fourth season. “We’re on episode 87,” she said. “It’s a lot of anticipation and fun because we don’t know what’s going to happen.”
Eden said her favourite boyfriend of Rory’s was Dean.
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