I recently received some new beauty goodies from non-toxic makeup brand Beautycounter and I’ve had loads of fun trying them this week. Most of Beautycounter’s products get a 1-3 (out of ten) toxicity rating on the Environmental Working Group’s Skin Deep database, with 10 being highest in toxicity, so you can feel confident these products are free of harmful chemicals.
A lot of people are becoming mindful of heavy metals in their products including lead, arsenic, cadmium, and mercury as exposure to these has been linked to reproductive, immune and nervous system toxicity. Beautycounter third-party tests all of its colour products for heavy metals with the goal of reaching undetectable levels (ranging from 0.5 to 5 parts per million).
A bright lip is one of my style go-tos (I love how a pop of colour can take an outfit from 'blah' to 'bang-on') but I find that non-toxic lippies are often too sheer to deliver a powerful punch of colour. Not so with Beautycounter’s new Colour Intense formula. Available in eight shades, the luxe satin formula provides beautiful coverage while still allowing your lips to show through. I tried a vibrant pink/orange shade called Garden Party and after a few hours the balm-like top layer of colour had worn off but what was left was a beautiful deep pink stain. Peppermint oil provides a natural and invigorating fragrance, loads of moisture and an energizing tingle to the lips. Bonus: the lippies come in an ultra-sophisticated navy packaging which reminds me of a lipstick Cindy Crawford would have slipped into her purse in the ‘80s (minus the toxins, of course). $34 at Beautycounter.ca
I have yet to come across a good non-toxic mascara that provides the long, full lashes every girl wants so when Beautycounter launched their Lengthening Mascara with a new formula I was intrigued. Application of the black mascara took some time to get used to as the formula isn’t as thick as others I’ve used, and the applicator bristles are very fine. I usually only apply one coat but with the Lengthening Mascara, I definitely needed two to achieve the look I wanted. But after spending 15 seconds working the formula into my lashes I had a flirty pair that lasted all day long without any smudging or flaking (thanks to organic bataua oil and carnauba wax which help to condition lashes). This product also comes in an elegant, lithe navy blue tube with gold engraving worthy of a supermodel’s makeup bag. $29 at Beautycounter.ca
[caption id="attachment_790" align="alignnone" width="6000"]Beautycounter Lengthening Mascara in its new no-smudge, flake-free formula.[/caption]
Beautycounter’s Colour Sweep Blush Duo, which received a score of 2 on the EWG's Skin Deep Database is a superfine satin formula that glides across your skin to deliver an ultra-flirty flush thanks to Porcelain Flower Extract, a Thai bloom known for its antioxidant benefits that moisturize the skin. Each blush comes in two shades, one slightly darker than the other, so you can play around with layering and mixing to create your perfect colour. A lot of powder products including blushes tend to clog my pores and aggravate my acne-prone skin but this blush was so light and fine it did no such thing. $42 at Beautycounter.ca
[caption id="attachment_791" align="alignnone" width="4000"]Beautycounter Colour Sweep Blush Duo in Bloom/Tulip and Lengthening Mascara.[/caption]
Pair the blush along with the Lengthening Mascara and Garden Party Lipstick and I promise you’ll feel pretty as ever.
Do you have a favourite non-toxic beauty brand? Tell me about it!
This post was originally published on The Editor's Diary.